How to Increase Employees' Intrinsic Goodwill

How to Increase Employees' Intrinsic Goodwill: Everyone comes to the table with some amount of "altruistic capital," a stock of intrinsic desire to serve, says Harvard Business School professor Nava Ashraf.  The key for leaders is figuring out how to increase it -- and how to avoid depleting it.  Ashraf developed the concept while conducting extensive field work in Zambia, including a program that employees hairdressers to sell female condoms and provide HIV/AIDS education in their salons.  She discusses her international research in this article by Carmen Nobel, which first appeared on the HBS Working Knowledge website.