Monday, January 7, 2013

7 Ways to Sway Others to Take Action

7 Ways to Sway Others to Take Action: Marshall wasn’t aware that we were closely watching him as he strode into the pool table showroom but he was the ninth unwitting participant in our experiment. He glanced at the sign “Our Three Most Popular Models” that hung above an ornately carved, antique pool table, flanked closely on either side by a bare-bones model and a lean, modern pool table. Frankly it would have been hard to avoid this scene. The sign was hanging from the ceiling at eye-level and the tables rested on the curved end extension of plush, royal purple carpet upon which he stepped after walking through the front door.

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