Three Ways to Foster Creativity in Your Organization

Three Ways to Foster Creativity in Your Organization: We all know what creative genius looks like: a young man working feverishly to produce a stunning new artistic breakthrough (Pablo Picasso) or write groundbreaking code (Mark Zuckerberg). But, says University of Chicago economist David Galenson, that stereotype gets the nature of creativity fundamentally wrong – and it’s an expensive mistake for businesses. “I don’t go out and measure the cost of the errors people make on the basis of this belief,” he says, “but it could be significant.”