Four Ways To Engage More Young People In CSR

Four Ways To Engage More Young People In CSR: Last week I asked a class of fourth-year marketing students to tell me about the social issues they care most about and to name corporations they believe are socially responsible. I found out that these students are really passionate about a range of important issues but have virtually no idea about what large corporations are doing to be socially responsible. They also talked about the importance of social media but were cynical about corporations that use these new channels.