Friday, May 18, 2012

How to Use Your Creativity to Spark Innovation

How to Use Your Creativity to Spark Innovation: I recently spoke with Tina Seelig, the author of inGenius: A Crash Course on Creativity. Seelig has a Ph.D. in neuroscience from Stanford University Medical School. She is the executive director of the Stanford Technology Ventures Program, the director of the National Center for Engineering Pathways to Innovation, and is the author of the international bestseller What I Wish I Knew When I Was 20. In 2009, Seelig was awarded the prestigious Gordon Prize from the National Academy of Engineering for her pioneering work in engineering education. In this interview, she defines creativity, explains how to be more creative, talks about innovation obstacles, and more.

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