The Secret Behind Why Things Catch On

The Secret Behind Why Things Catch On: An anger-evoking true story that’s spreading today, “Exec loses job after allegedly slapping toddler on plane,” quickly moved Dan Schawbel to write on Facebook, “The headline should read ‘Exec gets deported from America after being a complete A@& on a plane.’" That response wouldn’t surprise Jonah Berger, author of Contagious, out March 5th, who discovered that “high arousal” negative emotions like anger or anxiety spur us to share messages with others.