A central, organized, archive of all the useful posts I found regarding the diverse topic of "business" ranging from ideas, to start ups, personal development, marketing, sales, entrepreneurs, human resources, managing, etc. I hope the info I share can empower people to improving their business environment.
Thursday, May 2, 2013
The Easy Path to Persuasion
The Easy Path to Persuasion:
If you want to persuade a customer to do something - buy a product, request more information, or call your toll-free line, for example - do you think the odds are better if: It appears to be quick and easy? It appears to be difficult and time-consuming? Of course, "easy" is the obvious
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