How Do You Fix Bad Habits?

How Do You Fix Bad Habits?: What we are fighting for, in the twenty-first century, is the continued relevance of judgment and discovery and figuring out, and the ability to continue to exercise them.
Brian Christian: The Most Human Human
In 1996 in Cincinnati, Drake Stimson sat huddled round a table with a small team of scientists and marketing executives at Procter & Gamble , writes Charles Duhigg in his new book, The Power of Habit, and realized that he had a problem. Stimson was a one-time rising star in P&G’s marketing department. Now he wondered whether he might be fired.