Five Big Trends in Business Innovation in 2012

Five Big Trends in Business Innovation in 2012: This article is by Rita McGrath, an associate professor of management, at Columbia Business School and co-author of The Entrepreneurial Mindset (2000), MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth (2005), and Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunities (2009).