Three Metrics to Measure Sales and Marketing Alignment

Three Metrics to Measure Sales and Marketing Alignment: "Getting Sales and marketing to effectively team is the lament of just about every CEO. Achieving alignment goes beyond just getting these two groups to get along; growth depends on them working productively together. If sales and marketing are at odds it impacts the whole business, most notably revenue, customer satisfaction and company productivity. Add to that the reality that discord between these two groups damages the company's culture, it's easy to see why alignment is on the top of every CEO's agenda."