From Inspiration to Incorporated: Writing a Business Plan

From Inspiration to Incorporated: Writing a Business Plan: "When Sarah Prevette founded Upinion, her first start-up company, she admits that she “got caught up” in what she thought was an amazing idea:  a pop culture opinion-sharing website for teens.  “I thought it was going to be the next big thing,” she says.  “I thought people would just flock to it, and that certainly wasn’t the case.”"