Apple & The Halo Effect: Eight Valuable Team Practices: "The Halo Effect is pervasive in business writing: a firm makes a lot of money in the marketplace and then writers rush to endow the firm with every kind of virtue and competence. The firm can do no wrong, until its profits falter and suddenly the same writers can see no virtue or competence in the very same firm. Cisco might be seen as an example of the phenomenon, and Google may be heading down this path. Phil Rosenzweig’s interesting book, The Halo Effect gives many examples.
Apple isn't perfect
As I have been commending Apple in these pages, am I succumbing to the Halo Effect?"
No comments:
Post a Comment