Wednesday, March 23, 2011
The Art of Selling Your Company Story
The Art of Selling Your Company Story: "When Toshiba Medical Systems introduced a revolutionary new CT-scan, I met with a group of executives to help them shape the story for its global launch. The 3-dimensional views of the heart and brain that the machine displayed were indeed impressive but how could we give an equally impressive presentation without drowning the audience with mind-numbing data? We told a story instead."
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