Pitch Your Idea in 140 Characters

Pitch Your Idea in 140 Characters: "Sell your ideas more effectively by creating a Twitter-friendly summary.  I once talked to an early investor in Google who said the Google guys—Sergey Brin and Larry Page—were able to explain their new service to investors in one sentence:  "Google allows you to access the world’s information in one click."   Today if you walk into this investors office to pitch your company, you’d better be able to give him the big picture in one sentence because that is what he expects."