How to Avoid Simple Career Mistakes

How to Avoid Simple Career Mistakes: "In an interview that my Be Your Own Best Publicist co-author and I did with personal branding expert Dan Schawbel for our blog, he said that he'd recently 'received the worst PR pitch...ever seen. Instead of saying 'Dan, would you be interested in interviewing the CEO of XYZ,' they made it very impersonal and said 'Hi .' What this does is notify me that I?m on their list without permission, that they didn?t take the time to speak to me personally and that they are careless.'"