Why the best product doesn’t always win. Ken Kauffman argues that if the innovation of your product isn’t enough to win customers away from your competitor, than it’s time to go back to the category above: marketing. An important thing to consider, however, is that good marketing should adequately communicate the innovation of your product. The question is, do customers really care? In the end, Ken’s most important advice is to solve the customer’s problem. That’s the innovation they want.
No comments:
Post a Comment