Thursday, December 30, 2010

You Can’t Control Your Brand, But a Strong Brand Identity Helps

Who’s in control of your brand message? Did you know that few businesses take the comprehensive approach to branding that they should? Maybe it’s because they never fully realize the role that creating a strong brand identity can play in shaping not only messages your company sends about itself, but the messages about your company, products or services that are completely beyond your control.

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