Could the economic downturn usher in a new kind of entrepreneurship? Rod Schwartz sure hopes so. The downturn, argues Schwartz, ended a business trend that focused on maximizing profits only. Surely you don’t need to be a social entrepreneur to see the value of this perspective. Did you get into entrepreneurship only as a way to make huge amounts of money? Is this the best motivation for an entrepreneur? Certainly, ventures must be profitable, but is there another side to the equation?
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