Do you respond? If not, be aware there may be a price to pay. The fact is that social media is social and when you behave in a less than social manner you are making a definite statement about your brand. Imagine if you never answered phone calls, or didn’t talk to someone when they came to your office to see you. Jason Kienbaum has some further thoughts on the repercussions of being unresponsive in social media.
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