Beware the early adopters. It’s telling that Marty Zwilling’s post begins with a photo of “Mr. Early Adopter” himself Robert Scoble. But wait. Aren’t early adopters supposed to be your target audience? Well, Marty has two major concerns about this approach. While niche marketing can be a good place to start, be sure your niche is big enough. It’s a critical distinction to be sure your business is not ignoring an even bigger market elsewhere.
No comments:
Post a Comment