Tuesday, November 30, 2010
The Young Entrepreneur's Generation Gap Challenge
The Young Entrepreneur's Generation Gap Challenge: "Here are three tips that will serve you well when dealing with an age bully."
The Startup Visa: a Boost for Small Business?
The Startup Visa: a Boost for Small Business?: "Proposed legislation could make it easier for entrepreneurs from other countries to start their businesses in the U.S."
Turn Leadership Boundaries Into Frontiers
Turn Leadership Boundaries Into Frontiers: "Frontiers are where all innovation happens, so you've got to open the way to them in your organization."
5 Tips for Working With Outsourced Designers
5 Tips for Working With Outsourced Designers: "
Your small business relies on a professional and consistent look and feel. But how do you achieve this when you don’t have the resources to have an in-house marketing design team? Print design, Web design and advertising copy – all of this can be quite complicated. Outsourced designers are a great way to bring in design expertise when you need it… but managing creative professionals has its own set of unique challenges...
Selling To Many Cultures--Within The U.S.
Selling To Many Cultures--Within The U.S.: "Too many companies fail to effectively target growing ethnic and immigrant markets within the U.S."
Matt Mickiewicz: How I Started 99designs
Matt Mickiewicz: How I Started 99designs: "The 27-year-old entrepreneur discusses trusting his instincts, scaling growth online and driving revenue with user feedback."
The Two Worst Pitching Mistakes
The Two Worst Pitching Mistakes: "Understanding the medium and the context is key to making a compelling pitch."
Selling Equity: A High-Stakes Game
Selling Equity: A High-Stakes Game: "Sidestepping the traps of equity fund-raising"
Small Business News: The Best Laid Plans
Small Business News: The Best Laid Plans: "
Successful small businesses are based, in part, on good planning whether this involves a formal business plan, good financial planning, marketing plan, whatever. Never fail to adequately plan where your business is headed, no matter how formal that plan may be. The type of plan is less important than having the right plan in place for your business...
Monday, November 29, 2010
How To Survive A Demotion
How To Survive A Demotion: "Stay put, adjust your attitude, set new goals, and network from within."
Hire your own overseas worker
Hire your own overseas worker: "I have always had trouble delegating. Even as a manager in corporate America, I had a tendency to do all my work myself -- everything from scheduling meetings, to reserving conference rooms, to ordering lunch for guests and sending faxes. I was convinced I was the best person to complete these tasks."
How to Identify and Reach Underserved Markets
How to Identify and Reach Underserved Markets: "So, you think you have all your online marketing bases covered? Sure, you may be reaching moms over 40 with your super smoothie maker ad and men between 30 and 60 with your online golf resale marketplace offer, but reaching potential customers online should be more than simply broadcasting ads to..."
The Voices of Venture Capital
The Voices of Venture Capital: "If your business plan is to start fast, grow big and sell or go public, then venture capital might be the way to fund that plan. In addition to an infusion of capital, you usually get access to the brain trust and contacts at the VC firm, providing experience and leverage for your fledgling enter..."
Are You Giving Your Web Customers What They Need?
Are You Giving Your Web Customers What They Need?: "How do your customers use the web? It's a simple question, but a question many small-business owners forget to discuss when working on their website. Frequently, small businesses get focused on their own technology and not the tools of their customers. From iPads and smartphones to oversized..."
How to Practice Safe Online Banking
How to Practice Safe Online Banking: "Online banking is a double-edged sword for small businesses: It's easy and convenient, and yet it makes them vulnerable targets for cybercriminals. There are a lot of small businesses out there, and they don't all have the big budgets for IT resources or a large staff."
Let Testimonials Do the Talking for You
Let Testimonials Do the Talking for You: "Increasingly,consumers are searching for reviews before they commit their dollars to buying products, booking services or donating to a charity. They want to read a positive review or comment, expressed in your customers' own words."
Hire Now, Save Later
Hire Now, Save Later: "The cautious whispers about economic recovery keep coming, and if your business is starting to pick up, you may be thinking about adding to your staff. The timing could not be better. In March, President Obama signed the Hiring Incentives to Restore Employment Act into law. This new law offers..."
Firm that sells home security systems started with a domain name
Firm that sells home security systems started with a domain name: "More than a decade ago, MicroStrategy acquired the domain name www.alarm.com because it saw potential in such a short, pithy piece of Internet real estate. But the software maker, based in Tysons Corner, did not know what it wanted to do with the name."
Friday, November 26, 2010
Is Your Business Killing You?
Is Your Business Killing You?: "A sudden feeling of nausea, shortness of breath and massive head pain had me leaping from my theater seat and rushing to the restroom. The producer, a good friend, had invited me to sit in on a rehearsal to provide feedback. The outing ended when I suffered a minor stroke--and started a journey that..."
I started a business in paradise!
I started a business in paradise!: "From an event planner in Puerto Vallarta to the owner of a white-water rafting firm in the Colorado mountains, these folks launched businesses in their dream destinations."
10 Ways to Deny the Recession
10 Ways to Deny the Recession: "I saw a bumper sticker the other day that said 'Refuse to Participate in the Recession.' I have no idea if that driver had a job or was looking for one, but he was obviously electing to make the most of the challenges he faced."
10 Things Customers Want on a Website
10 Things Customers Want on a Website: "By Monte Enbysk So you want your website to make you look big. More power to you."
Inside the mind of America's suit guy
Inside the mind of America's suit guy: "I never considered the clothing business in college. But my father was a manufacturer of men's wear in the Northeast and wanted to investigate manufacturing in Asia. In 1972 he sent me to Japan, Taiwan, and Hong Kong for four months. I'm convinced it was his way of getting me into business, rather than letting me be a hippie."
China's 5 best new cities for business
China's 5 best new cities for business: "Want to start a venture in China? Here are the five places Chinese managers think have the most potential.
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How I raised $24,000 on Kickstarter
How I raised $24,000 on Kickstarter: "Andrew Plotkin is a programmer and game developer whose works include So Far, Spider and Web and The Dreamhold.
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Are you in one of the top jobs for 2011?
Are you in one of the top jobs for 2011?: "If you're just entering the job market in 2011 -- or are hoping to retrain for a new job -- an international staffing services firm has some guidance on what sectors might be looking to hire.
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Interest in learning about wine turned her into the Wine Coach
Interest in learning about wine turned her into the Wine Coach: "On her cross-country travels as a software saleswoman, Laurie Forster often froze whenever she had to confront a long list of fancy wines at business dinners with clients. Her knowledge of ordering drinks largely had been confined to her beverage of choice -- a glass of Yuengling Lager, which..."
Thursday, November 25, 2010
WePay is the anti-PayPal
WePay is the anti-PayPal: "Look out, PayPal. Two young entrepreneurs are gunning for you."
How debt led to sales of $1 million
How debt led to sales of $1 million: "For 12 years, Andrea Herrera played it safe and stayed out of debt."
Best Practices for Landing Impact Investment
Best Practices for Landing Impact Investment: "Stephanie Bernstein calls herself an accidental entrepreneur. Even with years of experience working in sales and education in the natural products market, the founder of To-Go Ware confesses she struggled with one of the most basic and necessary pieces of the startup equation: the search for...
Is Your Money Mindset Crippling Your Company?
Is Your Money Mindset Crippling Your Company?: "The latest statistics from the Small Business Administration show that new businesses have a 50 percent chance of surviving five years or more. While this dispels some longstanding beliefs that 95 percent of businesses fail within five years, the odds of success are still a coin toss."
What It Takes: Desire to help others guided successful career change
What It Takes: Desire to help others guided successful career change: "Toni Reinhart was working as an information technology manager 10 years ago when she decided she wanted to shift to a career that would give her the opportunity to help others. She was researching businesses to open when she came upon a Web site for a national agency that provides in-home health..."
9 ways your money is going sci-fi
9 ways your money is going sci-fi: "At Finovate two dozen companies vied to be the next big thing in personal finance. From pay-by-smartphone to smarter banking, here's what was new and cool.
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Keep Your Credit Clean
Keep Your Credit Clean: "When it comes to managing your money, three little digits wield tremendous power over your future--and as with your cholesterol and your weight, you ignore them at your peril."
Accounting tools for a growing business
Accounting tools for a growing business: "Question: I recently purchased a small medical supply business. The business is both a retail store and a business-to-business distributor; we are also planning to add e-commerce.
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Where entrepreneurs need nerves of steel
Where entrepreneurs need nerves of steel: "For Glenn Oliver , it took a certain amount of faith in the unseen to launch a business in Detroit, the poorest major city in America. Oliver is a lawyer, not a businessman, whose experience included clerking for a Michigan Supreme Court justice and approving utility contracts. But an entrepreneurial streak that runs in his family emerged when Oliver began to ponder the potential of a resource the Great Lake State has in abundance: water. Rising demand has spurred a global boom in water-supply projects. So why not create a marketplace for all the new business, where contractors and suppliers can bid on projects around the world? The result of Oliver's inspiration is a website he spent nine months building, H2bid.com, which charges $450 a year for a membership and bills itself as the 'largest clearinghouse' for water contracts. Oliver's venture isn't profitable yet, but he's confident that his startup will help the battered city. 'Entrepreneurship,' he notes, 'is the largest creator of wealth.'
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Wednesday, November 24, 2010
Owning Emerging Markets The Smart Way
Owning Emerging Markets The Smart Way: "Buy U.S. stocks that do big business abroad."
How To Use A Financial Adviser
How To Use A Financial Adviser: "Yes, financial advisers do dump clients."
Create Loyalty By Sharing The Wealth
Create Loyalty By Sharing The Wealth: "Keeping talented employees happy doesn't have to be financially excruciating. Try this strategy."
Marketing Content During the Customer Lifecycle
Marketing Content During the Customer Lifecycle
Here are a few types of content and methods of communication to consider:
Awareness:
- Public Relations
- Advertising
- Word of Mouth
- Social Media
Consideration:
- Search Marketing
- Advertising
- Social Media
- Webinars
- Product/Service Reviews
- Blogs
- Direct Response
Purchase:
- Website
- Social Commerce
Service:
- Social Media (ASB Virtual Branch is a great example)
- Social CRM
- Online Messaging (LivePerson)
- Search – After the sale queries on FAQ, Knowledge-base content
Loyalty:
- Email Newsletter
- Webinars
- Blog
- Social Network, Forum – community
How To Give Difficult Feedback
How To Give Difficult Feedback: "An expert who has studied the matter for decades says you must make it timely, direct and focused on behavior."
Tracking Your Health Bills Online
Tracking Your Health Bills Online: "A guide to services that offer Web-based health records."
Now Is The Time To Gift Assets To Heirs
Now Is The Time To Gift Assets To Heirs: "Low gift tax rates and weak asset values make 2010 an ideal time to transfer real estate and family businesses."
5 Ways to Win More Business with Google Places
5 Ways to Win More Business with Google Places: "
With the rise of smart phone use in the US, (Google Android and iPhone are currently reporting roughly 500,000 activations a day ) it’s more important than ever to have your Google places listing up to speed because when people use voice search on Android phones, the first results they see are from Google local.
Why do we trust certain people instantly?
Why do we trust certain people instantly?: "It comes down to five elements, what he calls the SPICE model."
Tuesday, November 23, 2010
How To Avoid Becoming The Next Genzyme, Toyota Or BP
How To Avoid Becoming The Next Genzyme, Toyota Or BP: "You must learn to see crises coming and prevent them."
Three Big Mistakes Entrepreneurs Make In A Recession
Three Big Mistakes Entrepreneurs Make In A Recession: "My company stayed alive by avoiding them all."
How To Communicate Better At Work
How To Communicate Better At Work: "Start with a headline, keep it short and cut the bull."
Monday, November 22, 2010
Seven Auto Insurance Buying Tips
Seven Auto Insurance Buying Tips: "Seven smart tips for buying car insurance."
Should You Move Your Company Into The Cloud?
Should You Move Your Company Into The Cloud?: "Five criteria to consider."
How To Do Estate Planning On The Cheap
How To Do Estate Planning On The Cheap: "You could use software to write your own will, but here's a safer alternative."
10 Ways To Let People Down Easy
10 Ways To Let People Down Easy: "Thoughtful scripts for uncomfortable occasions."
Google opens online boutique for stylish women
Google opens online boutique for stylish women: "Google sauntered into the world of haute couture on Wednesday with the launch of boutiques.com, an online shop that matches hot fashions to women's tastes.
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Facebook’s best friend
Facebook’s best friend: "Sheryl Sandberg has bold plans to transform the social networking site into an advertising juggernaut
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Asset Allocation For Your Whole Life
Asset Allocation For Your Whole Life: "When planning investments, consider your entire life."
Sunday, November 21, 2010
The Value of Storytelling & Persuasion in Content Marketing
The Value of Storytelling & Persuasion in Content Marketing: "
In every marketplace, when something new like technology comes along that requires a change in behavior, there’s a fairly predictable range of responses.
Overloading the Internet
Overloading the Internet: "10 per cent of all Internet users in Canada had visited Netflix
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Friday, November 19, 2010
Thursday, November 18, 2010
Wednesday, November 17, 2010
Tuesday, November 16, 2010
Monday, November 15, 2010
Friday, November 12, 2010
Thursday, November 11, 2010
Wednesday, November 10, 2010
Tuesday, November 9, 2010
Monday, November 8, 2010
Sunday, November 7, 2010
Friday, November 5, 2010
Thursday, November 4, 2010
How To Think Like Steve Jobs http://www.forbes.com/2010/10/19/steve-jobs-innovation-leadership-managing-creativity.html?feed=rss_business
Genuine Business Lessons From Donald Trump http://www.forbes.com/2009/05/04/donald-trump-marketing-leadership-managing-image.html
Wednesday, November 3, 2010
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