Marketing Content During the Customer Lifecycle

Marketing Content During the Customer Lifecycle

Here are a few types of content and methods of communication to consider:

Awareness:

• Public Relations
• Advertising
• Word of Mouth
• Social Media

Consideration:

• Search Marketing
• Advertising
• Social Media
• Webinars
• Product/Service Reviews
• Blogs
• Direct Response

Purchase:

• Website
• Social Commerce

Service:

• Social Media (ASB Virtual Branch is a great example)
• Social CRM
• Online Messaging (LivePerson)
• Email
• Search – After the sale queries on FAQ, Knowledge-base content

Loyalty:

• Email Newsletter
• Webinars
• Blog
• Social Network, Forum – community