Turning Takers Into Smart Givers: The Reciprocity Ring: Americans enjoy explaining almost every act of their lives on the principle of self-interest.
Alexis de Tocqueville (1835)
Earlier this week, I reviewed Adam Grant’s wonderful new book, Give & Take, which shows why "givers” typically outperform “takers” and “matchers”, so long as givers are smart enough to avoid being treated as doormats by takers, fakers and others who want to take advantage of their giving spirit. It’s an important thesis, because smart “giving” is the ideological foundation of delighting customers and the new management paradigm.
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