Six Steps To Fighting Internet Rumors

Six Steps To Fighting Internet Rumors: "Last weekend, McDonald’s was the victim of an internet hoax that reverberated through social networks, especially Twitter. An old, false photo recirculated that suggested a McDonald’s corporate policy discriminatory to African-American customers. The photo spread like wildfire. People took to Twitter, outraged; “Seriously McDonalds” was a trending topic on Twitter on Sunday and into Monday, and McDonalds’ social media team was pressed into emergency service trying to put out the fire."