Three Questions for Business Leaders to Ask When Surprise Hits

Three Questions for Business Leaders to Ask When Surprise Hits: Despite tremendous developments in business strategy over the last fifty years, businesses and governments keep being disrupted by events that they might have seen coming, but didn't. In other words, they get surprised? and not in a happy, surprise party kind of way. Think 9/11, the Arab spring, Fukushima or the launch of the iPhone for Nokia. Such events often have consequences far beyond their immediate environment that make many firms suffer, and require a response that isn't in anyone?s existing playbook.  The late Steve Jobs ? no slouch when dealing with disruption in the marketplace ? once replied that his strategy was to ?wait for the next big thing.?