4 Tactics To Build Your Word of Mouth

4 Tactics To Build Your Word of Mouth: In my last blog we established the importance of Word of Mouth in building your brand.  You can have a great product or service, but if people don’t know about it then it does no good.  We know it is important to keep track of what people are saying about you and your brand online and off, but how do you insert yourself in the conversations?  MarketShare calls this overall Word of Mouth (conversations occurring online and offline) your brand’s Social Voice.  It is more than just creating a Facebook and a Twitter page.  Successful Word of Mouth requires strategic thinking and serious work.  Here are the most important steps to take when carving out your Word of Mouth strategy: