Want to Change the World? Define Your Organization's Attitude: Successful organizations like Apple, Coca-Cola, the Red Cross and Ritz-Carlton all have a distinct attitude. For example, Apple leads its competitors in designing innovative products. Winning attitudes do not emerge by chance. Leaders aligning their organization?s strategy, posture and culture create them.
Attitude Defined
The components of an organization?s attitude include strategy, posture and culture. As examples, look at Apple, Coca-Cola, the Red Cross and Ritz-Carlton:
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