A central, organized, archive of all the useful posts I found regarding the diverse topic of "business" ranging from ideas, to start ups, personal development, marketing, sales, entrepreneurs, human resources, managing, etc. I hope the info I share can empower people to improving their business environment.
Monday, July 23, 2012
The Secret to Winning New Business
The Secret to Winning New Business: That lucrative new account is yours – if you can beat out the other finalists. So how do you make an impression that counts? According to business development consultant and former adman Kevin Allen, you have to look beyond your prospect’s stated needs – and instead focus on their secret wants. In The Hidden Agenda: A Proven Way to Win Business and Create a Following, he argues that the business world is far from a strictly rational, fact-based arena. “Behind every decision,” he says, “there’s an unspoken, visceral motivation.”
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment