The Five Key Traits of Empowered CMOs

The Five Key Traits of Empowered CMOs: Marketers are beginning to adapt to the realities of today’s empowered customer. Armed with high-tech mobile devices and backed by legions in their social networks, there’s no doubt that consumers now can flex their buying muscle in new ways. They can gather product information, read reviews, comparison shop, solicit opinions, ask for customer service and eventually, buy –all whenever and wherever they choose to do so.