Branding misteps for companies large and small

Branding misteps for companies large and small. Just as both large and small businesses now can take advantage of the power of branding, so both large and small businesses can be hurt by the simplest mistakes where their brand is concerned. A Starbucks re-branding this week showed how even the largest and most powerful of companies can suffer from branding missteps. What values are your brands communicating to your customers. Financial Post