Collaborative Marketing Is The Next Big Thing

Collaborative Marketing Is The Next Big Thing: Those of you who know me well, and who follow my columns, could readily guess that I’m a proponent of collaboration in any business function. Marketing is no exception. I’ve been talking about the “softer skills” of business quite a bit as of late as I’ve been gearing up for the launch of my book, The 7 Non-Negotiables of Winning, at the end of July.