Four Steps to Becoming a Corporate Thought Leader

Four Steps to Becoming a Corporate Thought Leader: Ben Boyd is in the business of helping companies become thought leaders. The global chair of the corporate practice at PR firm Edelman, Boyd advises leading corporations on how to break through the clutter of today’s media environment. His advice? Thought leadership starts with understanding who you are and asking the right questions. “You can’t aspire to be something you’re not,” says Boyd. “In today’s world, who you are is how you are” – meaning that your actions become your public identity.  Here are his four tips to help your company become a thought leader.